Sunday, April 6, 2008

Tick Tock


I don't faithfully watch 60 Minutes neither do I think it is aimed at my demographic but if I happen to remember it is showing or if it comes on after an NFL game during the season then I will watch it. I did watch last weeks episode and enjoyed the segment featuring former Vice President Al Gore and his wife Tipper. It is the shows ability to interview central figures in current public interest that engages my interest. The show is undoubtedly well produced and trustworthy as we all want our source of news to be. This particular episode managed to capture numbers of 8.7/14.0 for its ratings and share numbers with an audience estimated to be around 10 million. These numbers easily landed it a spot on the list of most watched shows for the week with a rank of 7 out of the 20 shows listed.

60 Minutes is an investigative television news magazine which has run on CBS News since 1968. The unique style of reporter centered investigation employed on the show has enabled 60 Minutes to maintain a high level of viewership along with acquiring numerous awards. For over thirty years 60 Minutes has aired at 7 p.m. Sunday evening making it the longest running prime time program currently in production as well as the television program broadcasting for the longest length of time at a single time period each week in U.S. television history. Obviously moving the time slot of this show would not be a wise choice for CBS to make but it would be interesting to see if any other night would be able to produce the ratings the Sunday night slot draws (I think it unlikely).

With all this knowledge I thought it would be interesting to see how other shows have fared against this bedrock of television programming. With the exception of seasonal events such as the NCAA basketball tournament the competition for evening viewers throughout the week seems to be dominated by contest type shows such as American Idol, Dancing With The Stars, Deal Or No Deal and Moment Of Truth. These shows hold about half of the top twenty most viewed shows for the week. The weekedays seem to be dominated by the genre of television and this has probably helped 60 Minutes with its decision to stay where it is.

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